Can you use qualitative and quantitative

New Directions for Program Evaluation, No. Carvalho, S. The World Bank: Washington D. Greene, J. San Francisco: Jossey-Bass. Greene, Jennifer C. Login Login and comment as BetterEvaluation member or simply fill out the fields below. Options When data are gathered Parallel Data Gathering : gathering qualitative and quantitative data at the same time. Sequential Data Gathering Sequencing : gathering one type of data first and then using this to inform the collection of the other type of data.

When data are combined Component design : collecting data independently and then combining at the end for interpretation and conclusions. Integrated design : combining different options during the conduct of the evaluation to provide more insightful understandings. Ideally, if budget allows, we should use both qualitative and quantitative research since they provide different perspectives and usually complement each other.

Advanced survey software should give you the option to integrate video and chat sessions with your surveys, which can give you the best of both quantitative and qualitative research. This methodological approach is a cost-effective alternative to the combination of in-person focus groups and a separate quantitative study. It allows us to save on facility rental, recruitment costs, incentives and travel usually associated with focus groups, and clients still are able to monitor the sessions remotely from the convenience of their desktops and ask questions to respondents through the moderator.

If you still want to go with traditional methods and can only afford one or the other, make sure you select the approach that best fits the research objectives and be aware of its caveats. Never assume that doing more focus groups is a substitute for quantitative research or that a long survey will give you all the in-depth information you could get through qualitative research methods.

For a more detailed guide on the best way to ask quantitative questions, check out our article on New Ways to Ask Quantitative Research Questions. You can as well make a video of this and place it on Netflix for people to watch. Thanks for posting this post, it was, indeed, a very interesting read. However, I, personally, prefer the quantitative approach. It can provide a person with a higher quality of the result.

For the ultimate quality of both methods, a foolproof system has to be found to eliminate biases. It is almost impossible. This is the basic problem that has to be solved. Demetrius truly believes in the power of user research—when it is done well. At Metric Lab, Demetrius enjoys innovating powerful user research methods and working on exciting projects—ranging from consumer electronics with companies like Microsoft and Kodak to modernization efforts with the U.

Demetrius is constantly thinking of new methods and tools to make user research faster, less costly, and more accurate. His training in advanced communication helps him to understand and connect with users, tapping into the experience that lies beneath the surface.

Read More. Bryan is passionate about connecting with people and understanding their experiences and perspectives. While at NASA, Bryan worked on a variety of research studies, encompassing communication and human factors and interacting with hundreds of participants.

As a part of his background in communication research, he received extensive training in communication methods, including certification-level training in police hostage negotiation. Bryan uses his extensive training in advanced communication methods in UX research to help ensure maximum accuracy and detail in user feedback. Bryan enjoys innovating user research methods that integrate communication skills, working with such companies as eBay, Kodak, Microsoft, and BAE Systems.

Top Research. Quantitative Studies Quantitative studies provide data that can be expressed in numbers—thus, their name. Qualitative Studies Data from qualitative studies describes the qualities or characteristics of something. Using Quantitative and Qualitative Research Together While quantitative and qualitative research approaches each have their strengths and weaknesses, they can be extremely effective in combination with one another.

Conclusion When setting out to perform user research—whether performing the research yourself or assigning it to an employee or a consultant—it is important to understand the different applications of these two approaches to research.

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