Why images are important

You do not want to pick images that are just there to fill space. These images will seem out of place and will not add value to your material. Instead, think about the ideas that you want to communicate to users and find images that will help to cement these messages. Your visuals should also tie in nicely with your brand so that people can easily make the connection between the two.

For example, color schemes and language of the visuals can be valuable ways to personalize images and enhance their value. Remember also that images can help form associations for users with your brand. When customers see images of real people using your products, it becomes easier for them to imagine themselves doing the same thing.

Similarly, when they see images of your employees, they begin to feel as though they are building relationships with people instead of just an entity. Selecting the right image for your content does not have to be a challenge.

Here are a few guidelines to help you make the right choice:. Images are powerful motivators, encouraging readers to engage with your content. Understanding how and which visuals help you accomplish your marketing goals will help you make the right choices for your site, resulting in positive growth for your organization. There are different types of visual representations that can be used to enhance your content. Of course content is essential to explain your products or services, but images help you make the best first impression.

They bring your offering to life and give your visitors the power to visualise and imagine utilising them; this creates a greater opportunity for sales and to highlight your brand. Did you know that images can benefit your indexing on search engines? The captions that you label your images with is more content for SEO purposes. If it is a genuine description of the image, with some added keywords incorporated, the content will show up for both web and image searches, giving you more opportunity to be found.

Social media has established that it is extremely important for all businesses nowadays, and imagery has an impact on your position on all platforms. With images, we are seeing the science , rather than standing on the outskirts.

The images help contribute to the storytelling process that can make science more engaging. Art and science are not mutually exclusive. Sketching out a diagram, comic strip, or illustration, can help provide yet another channel to explain complex work. People appreciate custom content, no matter its quality or its execution, as long as the information is reliable. Thanks to open access and open data, we are able to construct infographics and custom content with raw information. With all these findings being open to the public, we are able to combine these ingredients and create a visual product that will engage and educate others: another way to put this research to good use.

In order to break down the often complex messages of science, we need the help of visuals. He writes regularly for the BioMed Central blog and you can also find him on Twitter — justbalmy. View the latest posts on the Research in progress blog homepage. A couple more resources for those looking to beef up their sketching skills, compiled for a multimedia scicomm workshop at the Ecological Society of America meeting: 1.

I love this article and agree with it entirely. I will be giving a speech soon where I will mention the power of images in science. Can you please let me know the sources the information for this article came from? Thank you! Hi Cara, Thanks for your comment. The sources can be found hyperlinked throughout the text. We then leverage our years of experience to make sure that our websites are responsive, SEO friendly and meet the clients requirements.

E: [email protected] P: The importance of good images. The Good. Don't be afraid to be different. In a competitive space it can be a great way to stand out from the crowd! The Bad.